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Nancy R. Lee, President of Social Marketing Services, has more than 20 years of professional marketing experience, with special expertise in Social Marketing, Strategic Marketing, Planning, Marketing Research and Marketing Communications. She received her Masters Degree in Business with a major in marketing from the University of Puget Sound and her Bachelor of Science in Education from the University of Illinois. She is an adjunct faculty member, teaching social marketing and marketing planning at the University of Washington, University of Puget Sound, and Seattle University; she is a visiting faculty member for the University of South Florida, the University of Cape Town in South Africa and for the Health Promotion Board in Singapore. Ms. Lee has held numerous corporate marketing positions including Vice President and Director of Marketing for Rainier Bank and Director of Marketing for Children's Hospital and Regional Medical Center in Seattle.
Ms. Lee has consulted with more than 100 non-profit organizations and has participated in the development of more than 50 social marketing campaign strategies for public sector agencies. Clients in the public sector include Centers for Disease Control and Prevention, Washington State Department of Health, Office of Crime Victims Advocacy, County Health and Transportation Departments, Department of Ecology, King County Department of Natural Resources and Parks, Department of Fisheries and Wildlife, Washington Traffic Safety Commission, City of Seattle, Attorney General of Washington, and Office of Superintendent of Public Instruction. Campaigns developed for these clients' include a broad range of targeted populations and issues:
HEALTH: AIDS awareness and prevention, teen pregnancy prevention, nutrition education, diabetes prevention, adult physical activity, tobacco control, arthritis diagnosis and treatment, immunizations, dental hygiene, senior wellness, eating disorder awareness, and judicious use of antibiotics.
SAFETY: Seatbelt usage, drowning prevention, underage drinking and driving, youth suicide prevention, binge drinking, safe gun storage, senior fall prevention and product safety recall.
ENVIRONMENT: Natural gardening, fish and wildlife habitat preservation, recycling, commuter trip reduction, water quality, water and power conservation.
Ms. Lee has conducted social marketing workshops for more than 1,000 public sector employees involved in developing public behavior change campaigns in the areas of health, safety and the environment. She has been a keynote speaker on social marketing at conferences for Family Planning, Nutrition, Recycling, Teen Pregnancy Prevention, Commute Trip Reduction, Household Hazardous Waste, Washington Food Service Association, and Tobacco Prevention and Control.
Nancy is active in the American Marketing Association, having served as President of the state's largest chapter and a board member for more than 15 years. She has co-authored three books with Philip Kotler: Social Marketing: Improvingthe Quality of Life (2002), Corporate Social Responsibility:Doing the Most Good for Your Company and Your Cause(2004), and Marketing in the Public Sector (2006).
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